Data tools and trackers

Data tools and trackers is the service that provides the variables follow- up concerning the products ´prices and tracking in the communication and alternative media. Complex reports are produced so that the client can ¨ get to know the current market trend¨

Because of massive communication and the existing products available in the market, it is difficult for the client to manage all the information. Thus, Data tools and trackers is aimed at providing the client with the necessary tools so as to ¨understand what is it that the market is offering¨ and ¨understand what happens at the client ´s sales channels according to its brand or product¨.

Our highly qualified research development team - which consists of professionals in the areas of sociology, market research and marketing communication- develops two types of reports: ¨Standard¨ or ¨Customized¨

Throughout the first report, the client has access to ¨ what is going on in the channel¨; whereas the second one is focused on how to deal with ¨a specific product follow-up¨ or, for example, on ¨getting to know the impact the product or brand launching is creating on the media¨.

The following are some of the main products offered by Data tools and trackers :

SOR – Sell Out Report

Taking into account the data provided by the Retailer Systems, the ¨Sales and Inventory Report¨ showing their behavior is produced.

The process includes 7 steps: collection, validation, processing, unification, consolidation, analysis and its development. It provides a weekly market indicator (from the macro to the micro). It includes:

• Newsletters ( General or per retailer executive resumes)
• Lines of products, stores, regions and inventory analysis

SIR – Sell In Report

Once the Retailer systems provide the data, ¨ the Producer or Wholesaler's sales and Inventory Report¨ is produced. This report analyses the transfer of products both to Chains and Retailers.

Its process includes 7 steps: collection, validation, processing, unification, consolidation, analysis and its development.

It is aimed at ¨controlling the imprecise inventory and at having the products available – both in time and form- when needed¨. (It works jointly with SOR). It provides a weekly business report (from the macro to the micro). It includes:

• Newsletters (General o per retailer executive resumes)
• Lines of Products, stores, regions and inventory analysis

MEYC – Events and Campaign measurement

Through different data collecting methods arising from different sources such as polls, interviews, videos, pictures, mystery shopper, the client is provided with ¨tools¨ that help him understand the market for strategic decision making.

• Data base and Result Reports including proposals to generate more.

MEDIA TRACKER

Advertising Report on printed media that controls our client ´s products as well as those of the competitors´. The analysis of variables as well as the media investment, areas (cm2), prices of products, advertisers and distributors are taken into account.

BOM Tracker

Regarding the distributors, resellers and the Grey Market ´s list of prices, price fluctuations of products in different markets are analyzed.

To find out more about our services, please, click here.