Market Research

Market Research is the service that encompasses all the Market.

Research development, both for the planning and implementation of a fully understanding of the different segments included.

The main researching cause for Market Research is our need to be informed, to be familiar with the variables determining changes and to provide our clients with relevant data for their decision making. We are consultants and, as such, our analytical data skills are part of our added value.

Basing themselves on each client's specific needs, our team of professionals -all of which have an outstanding career and experience in the market research development- carry out different types of studies with the use of analytical methodologies.

Thus, research based on primary resources is conducted through the application of both quantitative and qualitative methodologies. The following are some of the methods applied: polls, usage studies, habits and attitudes, conduct of interviews in depth and focus groups, concept/ product tests; qualitative research, advertising trials, image studies, markets ´ segmentation, etc.

Plus, complex analyses based on secondary information coming from different resources are carried out. Such is the case of the research previous to Marco or of the available pieces of research from international agents such as the World Bank, IDC and ECLAC, among others.

The following are some of the products provided by Market Research :

Mystery Shopping

It is aimed at getting to know and testing the different situations and questions taking place in the market ¨day after day¨, within a frame of real situations both when purchasing or borrowing services.

The research encompasses four steps: Auto diagnosis, the rival companies´ diagnosis, specific situation analysis and campaign ´s follow- up.

The added value of including the Mystery Shopping technique is the way through which data for the analysis process is obtained, for these studies and the conclusions reached are considered to be a true example of a real-life situation.

Tools used:

• Candid cameras.
• Inteligence - Diagnosis Reports.

Top of Mind

It encompasses IT and Electronic polls that show the Consumer ´s ¨ Top of Mind¨ in different markets and segments.

Through the added value of the study, the client can identify which are the variables that influence people when classifying one product better than other, and thus giving the opportunity to create and redesign the marketing strategies and implementations for meeting its objective.

Research on the Ad Hoc Market

It encompasses a specific segment data analysis, focused on collecting all the characteristics and variables relevant to the company and aiming at getting to know more about the industries ´ market managed.

The following tools are included when dealing with data collection, analysis and testing.

• Interviews or polls.
• Experimentation or pilot tests.
• Observation.

To find out more about our services, please, click here.